If learning and seamless information sharing with peers and industry leaders are one of the reasons any person attends a business conference, the other reason is smooth networking opportunities. Blending Educational Content with Excellent Networking Scopes There are literally billions of active social media users - and chances are high that many of them will be interested in an upcoming event/conference. Moreover, new and mutually beneficial business connections can be made through social media ( LinkedIn is particularly good for forging corporate connections). The first thing an event organizer might ask is, "Why bother with social media?" The answers are pretty simple: channels like Facebook, LinkedIn, and Instagram can be instrumental in boosting nearly all aspects of event planning digitally, right from event marketing (to the attendees) to venue marketing, sponsor exhibitor optimization, and real-time, two-way communications.Įvent planners can share high-quality content/tweets on social media channels to engage viewers - to capture new leads. How To Create Social Media Content For Event Planners Understanding The opportunities Here's how event marketers can make use of social media to increase the buzz about their events and conferences. Online marketers are increasingly taking to channels like FB, Twitter, YouTube, and Instagram to reach out to more and more people - a global audience. The B2B events industry has also benefited from this sustained rise in the popularity of social media platforms. The growth of social media networks over the last few years has been remarkably swift - and the 'hashtag revolution' has significantly impacted practically all types of businesses. Instagram has also recently crossed the 1 billion user mark, while Twitter has around 350 million people on the platform. By the end of 2019, Facebook will have over 2.4 billion active users.
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